The company behind the brands
Produce First is our export company. Daily Veggies and Don Cebollo are our brands in the United States, Canada and Mexico. We also run private-label programs for the most demanding retailers.
Produce First
The export company
Produce First is the export company of a family-owned, vertically integrated group in Guanajuato and Querétaro. The group is made up of independent companies, each running one link of the chain — our farms, our harvest crews, our cooling and packing, our onion packing and our export desk — all working toward the same goal. That is our competitive advantage: we own every step from seed to truck. Everything leaves Mexico through Produce First, S.A. de C.V.; when a customer needs a U.S. counterpart, Produce First LLC handles the import. Because each farm and packinghouse operates under its own company, our PrimusGFS audits carry the name of the operation that was audited.
Our brands
Daily Veggies
Our retail brand
Daily Veggies is a brand of Produce First. It was born in New York in 2019 as our own U.S. importer and brand, and it is the name shoppers see on the bag across the United States and Canada. Daily Veggies Mexico is the group’s production arm in the Bajío.
instagram.com/dailyveggiess
Don Cebollo
Our onion brand
Don Cebollo is a brand of Produce First. It is the name on our yellow, white and red onions, packed at our own facility in Colón, Querétaro — the same facility that carries PrimusGFS audit 393528 with a score of 100%.
Private label
Your brand, our line
We pack under our customers’ own brands, with the same specifications, the same cold chain and the same lot-level traceability as our own product. Running for leading Canadian retailers since 2023, and available across the full 23-item list.
Daily Veggies and Don Cebollo are brands of Produce First, S.A. de C.V.