Produce First farms 265 hectares of Asian vegetables and onions in Mexico's Bajío region and packs them at PrimusGFS-certified facilities in Guanajuato and Querétaro, supplying retailers, wholesalers and distributors across Mexico, the United States and Canada.
A strategic partnership is formed with Fong Shing International Corp., a well-established wholesale produce warehouse in Queens, NY, which becomes our distribution partner, securing direct distribution of Asian vegetables across the U.S. East Coast.
Our own U.S. importer and brand is born in New York: Daily Veggies. From here we control the Mexico–U.S. supply chain end to end and take our vegetables to market under one name.
Daily Veggies Mexico is founded in the Bajío, one of Mexico's most fertile valleys. Production becomes ours: our vegetables now grow in our own fields, on our own calendar and to our own standard.
Our current flagship company, Produce First, is incorporated, centralizing the global commercialization and export of all our vegetables. It is backed by a fully equipped, certified packing house: a 12-pallet vacuum cooler, a 180-pallet cold storage room, a grading room with three sorting lines, and our own bagging machines.
A pivotal stretch of expansion. After launching private-label and value-added programs for leading Canadian brands — reaching every major retailer in Canada — we exhibited at CPMA to strengthen that market and established a presence at Fruit Logistica in Berlin, opening doors to new clients in Europe.
Operations begin with Walmart Mexico, completing the map: we now sell actively across all three major markets of North America — Mexico, the United States and Canada — while we keep opening ground in Europe.
A new onion packing facility opens in Querétaro, at the geographic center of Mexico. From here we supply Mexico City, the north and the south through a single shorter route, and strengthen our exports to the United States and Central America.
Produce First is our export company. Daily Veggies and Don Cebollo are our brands in the United States, Canada and Mexico. We also run private-label programs for the most demanding retailers.
The export company
Our retail brand
Our onion brandDaily Veggies and Don Cebollo are brands of Produce First, S.A. de C.V.
Most suppliers own one link of the chain and subcontract the rest. We own all four: our land, our crews, our cooling, our packing. Bulk or value-added, on a fixed price for the season or whatever structure fits your business, with the same volume every week.
165 hectares of our own land in Guanajuato, plus 100 more with partner growers we have farmed alongside for years. The planting calendar is ours, so the volume in your program is committed in the ground before the season opens, not bought week to week on the open market.
Fixed-price seasonal programs with committed weekly volumes through the November–May peak. We plant against the program before the season opens.
When the open market moves against us mid-season, that is ours to absorb — not a renegotiation to bring to your desk.
If something arrives wrong, there is no broker to pass the blame to. We grew it, we packed it, we shipped it — we make it right.
Zero open non-conformities. FDA FSMA Preventive Controls addendum. Lot code on every pallet tag and case label — FSMA 204 ready, ASN supported.
A second-generation family business. Our father planted the first crop more than 35 years ago; the second generation has been running it for the last nine.
Miniature variety with short white stems and dark green leaves. Very crunchy, sweet, and easy to cook.
30 lb
Weight per box
SB23
Box
45
Cases per pallet
33–36 °F
Storage
40×48
Pallet
Straps and corner boards: Yes · Value-added options: Value-added packing available upon request.
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