• JAV, a family business located in Guanajuato, Mexico with over more than 20 years of experience in the fresh produce business. Sourcing some of the US and Canada's most dynamic Meal Prep, Produce Wholesale, Retail Majors and Transformation Companies.

    We are the grower, packer and shipper. Produce First S.A. DE C.V. is situated in Central Mexico, Guanajuato in heart of the most fertile territory and strategic location where we own and operate more than 600 hectares per year.